WHY VIDEOS are Important in MARKETING CAMPAIGN?

What is a Marketing Campaign? 

Marketing campaigns are used to promote products or services through varied modes of mediums such as print, radio, television and online platforms. Campaigns include advertisements, demonstrations, events, and other interactive techniques to increase brand awareness and sales. 

What is video content marketing? 

This is a technique that is used in advertising as a marketing strategy to keep the audience engaged. It has become an indispensable part of current advertising due to its engaging nature and promising success in sales. In this digital era, business needs to stay updated with marketing trends. 

Video marketing is here to stay, so keep this technique in your company’s tool kit to achieve static growth and success. According to researches, 74% of buyers who watch videos online about products end up buying them, making it obvious for you to include them in your marketing campaign.  

• Online conversation through videos results in increased sales of a product or service 

Video content has the power to boost your conversations with your consumers and conversions into sales. Due to their engaging nature that generates interest among the audience, it directly affects the popularity of your service or product that you provide, helping your potential consumers to hear about your business and learn about it. 

• Visual representation of a product increases engagement and grabs the attention of potential buyers

It’s a proven fact that consumers respond to video content faster than written content or just visuals as sight is one of the most dominant senses out of the five. Hence, the marketers need to appeal to potential consumers via video content. 

Video content has the power to grab the attention of the viewers even if they are ‘too busy.’ Hence, it is one of the most effective tools in a marketing campaign to promote your product or service when compared to others. 

Videos effectively explain and answer the questions about your product and service to your customers leading them to make a decision. So, if you want your campaigns to work create ultimate video content. 

• Video content generates Trust between consumers and brand

It's important for a brand to be reliable and trustworthy to survive in this competitive market. Their relationship with their consumers defines their brand. Hence, an honest relationship with their customers will help them sell and promote their products or services easily. 

By creating video content a brand is exposing its full brand identity, enabling customers to know about them and their product completely. The tone used in conversing about the brand details and products makes the consumers feel safe and lets them trust the brand easily. 57% of the consumers feel that they can trust a brand when they watch their video content, giving a huge statistical reason for the brands to focus on creating video content.  

• Video content boosts SEO 

Google Search Engine favors videos because it owns YouTube which is a video content-based platform. Your website will rank on the first page if it contains a video describing your company or product. 

In this digital era, your company needs to be at the top of the search bar to increase traffic to the website and its popularity. So film well-planned video content and tag all the keywords related to your product or services and get the attention that you wanted on the net. 

• Video content appeals to mobile users 

Majority of the consumers are researching about a product and its purchasing online via mobile phones. Studies suggest that 90% of buyers view video content on their mobile devices. People are busy and do more than half of the things on the go. Hence, they like watching videos because the content is easy to take in making it extremely important for you to include video content in your marketing campaigns. 

By far we know the importance of video content in a marketing campaign. Do not forget to keep up with the trends and technologies in the market. Adapt them and include them in your business and to always stay at top of the game. 

From today create personalized and trustworthy videos for the viewers and boost your brand popularity in no time. 

All the best! 

#StayTuned